Repositioning a leading MedTech engineering firm
Goddard Technologies had 20+ years of engineering excellence and almost no marketing to show for it. I built their first centralized marketing function, ran it end to end on a $1M budget, and turned it into an attributable revenue engine.
Industry leadership with no brand presence
Despite years of industry leadership, Goddard lacked a centralized marketing approach. Previous efforts were fragmented, with no consistent brand presence across digital, print, and trade show platforms.
The complexity and confidentiality typical in MedTech made visibility and storytelling even harder. They needed a scalable, multi-channel strategy built for a highly technical audience, and they needed every piece of content to survive engineering review.
Research & Planning
- Internal audit of past marketing efforts
- Competitor and industry analysis
- Brand positioning and opportunity identification
Strategy Development
- Custom omnichannel marketing plan
- SEO and website upgrades
- Paid ad and lead generation strategy
- Content and social media rollout calendar
Execution
- Produced and published photo and video assets
- Managed social and paid ad channels
- Redesigned the trade show booth and the entire collateral system
- Ran multi-channel campaigns with engineering-approved content
The videos a 20-year founder cried watching
In two decades Goddard had never made a brand film. I wrote, directed, shot, and edited the entire library, from brand story to capability to culture, built to survive engineering review and still make people feel something. This is that work.
I was a little hesitant at first, we hadn't needed anything Muyinza did in 20 years of business. But I gave him room to work and he surprised me. I actually cried after watching the first two videos about the company he made for us, this has been a long ride.Andrew Goddard Founder, Goddard Technologies
Marketing you can trace to the pipeline
