Content that earns its place on the P&L
I don't make content for the content calendar. Every photo, video, email, and landing page below exists to move a number: quoted projects, workshop sales, booked calls. Three brands, three different audiences, same discipline.
Northeastern University — The Roux Institute
Marketing Manager, Executive EducationBuilt the content engine that repositioned an AI research institute as a human, mission-driven partner. Editorial planning for industry, academic, and public audiences. Segmented landing pages and email automation tied directly to the content. The proof: a $275 enterprise AI workshop sold to $100K+ in 3 months with email as the only channel.
Goddard Technologies
Marketing DirectorA MedTech engineering firm with a 20-year track record and no story anyone could find. I built the content program from zero: photo and video production, engineering-approved technical content, social strategy, and paid distribution. The brand went from invisible to attributable, with $6M+ in quoted projects traced back to marketing.
Dragonwood
Marketing, Systems & AI Enablement LeadA Maine retreat venue that needed content moving as fast as its campaigns. I ran the whole content operation with AI: ad creative for Google and Meta, event collateral, newsletters, and segment-specific landing copy, all produced and tested in a tight loop. The unlock was speed. Swapping and revising creative went from hours to seconds, so optimization happened while campaigns were still live.
Patient Flow Pro
Founder — Own VentureMy own patient-acquisition brand for independent dental and medical practices in New England. I built the entire content and go-to-market system solo: brand positioning and voice, a conversion-focused landing page, a 5-touch cold email sequence, and the research framework behind the target list. It's the same playbook I run for clients, applied to my own money.