Selected Work — Marketing & Creative Leadership

Strategy you can trace to revenue

Marketing leader and creative director. I've built marketing functions from zero, run $1M budgets, produced the content myself, and tied it all back to pipeline: $6M+ in quoted projects, $100K in email-only workshop sales, $2.2M in supported closes.

MedTech / B2B

Goddard Technologies

First centralized marketing function for a 20-year-old engineering firm. $1M budget, full brand rebuild, trade show and collateral redesign.

$6M+ attributed → Read case study
Higher Ed / AI

Northeastern — The Roux Institute

Repositioned an AI institute around human impact. Brand films, funnel architecture, and a $275 workshop sold to $100K+ through email alone.

$2.2M supported → Read case study
Hospitality / AI Enablement

Dragonwood

AI-assisted venue growth system: website, ads, approval dashboard, reporting, content operations, and rapid creative testing for a Maine retreat venue.

8 Google conversions in 7 days → Read case study
Capability

Content Marketing

Editorial strategy, email funnels, photo and video content across three brands — every asset accountable to a number.

See the work
Capability

Video Production

Brand films, event recaps, and 50+ music videos. Director, shooter, and editor with full-pipeline production capability.

Watch the work

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