/* ── Muyinza Kasirye — Case Study Pages ─────────────────────────
   Editorial system: warm paper, ink, coral (matches resume brand)
──────────────────────────────────────────────────────────────── */

:root {
  --paper: #FAF6F0;
  --paper-deep: #F3ECE2;
  --ink: #1C1917;
  --ink-soft: #44403B;
  --muted: #857C73;
  --coral: #C4725B;
  --coral-deep: #A85941;
  --rule: #E4DACC;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Archivo", "Helvetica Neue", sans-serif;
}

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

/* grain overlay */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 999;
  opacity: 0.35;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.04'/%3E%3C/svg%3E");
}

.wrap { max-width: 1080px; margin: 0 auto; padding: 0 28px; }

/* ── Nav ── */
.site-nav {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 22px;
  padding: 28px 0 22px;
  border-bottom: 1px solid var(--rule);
}
.site-nav .brand {
  font-family: var(--serif);
  font-weight: 600;
  font-size: 19px;
  letter-spacing: 0.2px;
  color: var(--ink);
  text-decoration: none;
}
.site-nav .brand em { color: var(--coral); font-style: normal; }
.site-nav .links a {
  font-size: 12.5px;
  text-transform: uppercase;
  letter-spacing: 1.8px;
  color: var(--muted);
  text-decoration: none;
  margin-left: 22px;
  transition: color .2s ease;
}
.site-nav .links a:hover, .site-nav .links a.active { color: var(--coral-deep); }
@media (max-width: 760px) {
  .site-nav {
    align-items: flex-start;
    flex-direction: column;
    gap: 14px;
  }
  .site-nav .links {
    display: flex;
    flex-wrap: wrap;
    gap: 10px 16px;
  }
  .site-nav .links a {
    margin-left: 0;
    font-size: 11px;
    letter-spacing: 1.5px;
  }
}

/* ── Hero ── */
.hero { padding: 84px 0 48px; }
.hero .kicker {
  font-size: 12.5px;
  text-transform: uppercase;
  letter-spacing: 3px;
  color: var(--coral-deep);
  margin-bottom: 22px;
  display: flex;
  align-items: center;
  gap: 14px;
}
.hero .kicker::before { content: ""; width: 44px; height: 1.5px; background: var(--coral); }
.hero h1 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(40px, 6.4vw, 72px);
  line-height: 1.04;
  letter-spacing: -1px;
  max-width: 17ch;
}
.hero h1 em { font-style: italic; color: var(--coral-deep); }
.hero .dek {
  margin-top: 26px;
  max-width: 60ch;
  font-size: 19px;
  color: var(--ink-soft);
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 30px;
}

/* ── Meta strip ── */
.meta {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
  gap: 1px;
  background: var(--rule);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  margin: 48px 0 0;
}
.meta > div { background: var(--paper); padding: 18px 20px 20px; }
.meta dt {
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: var(--muted);
  margin-bottom: 6px;
}
.meta dd { font-size: 15.5px; font-weight: 600; }

/* ── Sections ── */
section { padding: 72px 0 8px; }
.section-label {
  font-size: 12.5px;
  text-transform: uppercase;
  letter-spacing: 3px;
  color: var(--muted);
  margin-bottom: 18px;
  display: flex;
  align-items: center;
  gap: 14px;
}
.section-label::after { content: ""; flex: 1; height: 1px; background: var(--rule); }
.section-label .num { font-family: var(--serif); font-style: italic; color: var(--coral); font-size: 15px; letter-spacing: 0; }

h2 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 40px);
  letter-spacing: -0.5px;
  line-height: 1.15;
  max-width: 24ch;
  margin-bottom: 20px;
}
.prose { max-width: 66ch; color: var(--ink-soft); }
.prose p + p { margin-top: 16px; }
.prose strong { color: var(--ink); }

/* ── Two-col split ── */
.split { display: grid; grid-template-columns: 5fr 7fr; gap: 48px; align-items: start; }
@media (max-width: 780px) { .split { grid-template-columns: 1fr; gap: 24px; } }

/* ── Service tags ── */
.tags { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 8px; }
.tag {
  font-size: 13.5px;
  letter-spacing: 0.3px;
  padding: 9px 16px;
  border: 1px solid var(--rule);
  border-radius: 999px;
  background: #fff;
  color: var(--ink-soft);
  transition: border-color .2s ease, color .2s ease;
}
.tag:hover { border-color: var(--coral); color: var(--coral-deep); }

/* ── Process list ── */
.process { counter-reset: step; display: grid; gap: 0; margin-top: 12px; }
.step {
  display: grid;
  grid-template-columns: 72px 220px 1fr;
  gap: 24px;
  padding: 26px 0;
  border-top: 1px solid var(--rule);
}
.step:last-child { border-bottom: 1px solid var(--rule); }
.step::before {
  counter-increment: step;
  content: "0" counter(step);
  font-family: var(--serif);
  font-style: italic;
  font-size: 26px;
  color: var(--coral);
  line-height: 1;
}
.step h3 { font-size: 16px; font-weight: 700; letter-spacing: 0.2px; }
.step ul { list-style: none; }
.step li {
  position: relative;
  padding-left: 20px;
  color: var(--ink-soft);
  font-size: 15.5px;
  margin-bottom: 6px;
}
.step li::before { content: "→"; position: absolute; left: 0; color: var(--coral); font-size: 13px; top: 2px; }
@media (max-width: 780px) { .step { grid-template-columns: 48px 1fr; } .step h3 { grid-column: 2; } .step ul { grid-column: 2; } }

/* ── Image grid ── */
.imgrid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin: 44px 0 8px; }
.imgrid.offset > :nth-child(2) { transform: translateY(28px); }
.imgrid img {
  width: 100%;
  height: 340px;
  object-fit: cover;
  border-radius: 4px;
  display: block;
  filter: saturate(0.96);
}
.imgrid img.focus-roux-speaker {
  object-position: 62% 24%;
}
@media (max-width: 780px) { .imgrid { grid-template-columns: 1fr; } .imgrid.offset > :nth-child(2) { transform: none; } .imgrid img { height: 240px; } }

/* ── Case study proof media ── */
.case-hero-media {
  margin: 18px 0 26px;
  border-radius: 8px;
  overflow: hidden;
  border: 1px solid var(--rule);
  box-shadow: 0 18px 48px -30px rgba(28,25,23,.35);
  background: var(--ink);
}
.case-hero-media img {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 8.5;
  object-fit: cover;
  object-position: center;
}

.proof-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr);
  gap: 18px;
  margin: 42px 0 8px;
  align-items: start;
}
.proof-layout.tight {
  grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
  align-items: stretch;
}
.proof-layout.single {
  grid-template-columns: 1fr;
}
.proof-layout figure {
  margin: 0;
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: 7px;
  overflow: hidden;
  box-shadow: 0 14px 36px -28px rgba(28,25,23,.32);
}
.proof-layout img {
  display: block;
  width: 100%;
  height: 360px;
  object-fit: cover;
  object-position: top center;
  filter: saturate(.98);
}
.proof-layout.tight img {
  height: 430px;
  object-position: center;
}
.proof-layout.single img {
  height: auto;
  max-height: none;
  object-fit: contain;
}
.proof-layout figcaption {
  padding: 14px 16px 16px;
  font-size: 13.5px;
  line-height: 1.5;
  color: var(--muted);
  border-top: 1px solid var(--rule);
}
.note {
  max-width: 72ch;
  margin-top: 20px;
  color: var(--muted);
  font-size: 14px;
}
@media (max-width: 780px) {
  .proof-layout,
  .proof-layout.tight { grid-template-columns: 1fr; }
  .proof-layout img,
  .proof-layout.tight img { height: 300px; }
  .case-hero-media img { aspect-ratio: 4 / 3; }
}

/* ── Pull quote ── */
.pullquote {
  margin: 72px 0 8px;
  padding: 52px clamp(24px, 6vw, 72px);
  background: var(--ink);
  color: var(--paper);
  border-radius: 6px;
  position: relative;
  overflow: hidden;
}
.pullquote::before {
  content: "“";
  position: absolute;
  top: -34px;
  left: 18px;
  font-family: var(--serif);
  font-size: 220px;
  color: var(--coral);
  opacity: 0.55;
  line-height: 1;
}
.pullquote blockquote {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(20px, 2.7vw, 27px);
  line-height: 1.45;
  letter-spacing: 0.1px;
  max-width: 46ch;
  position: relative;
}
.pullquote cite {
  display: block;
  margin-top: 26px;
  font-family: var(--sans);
  font-style: normal;
  font-size: 13px;
  text-transform: uppercase;
  letter-spacing: 2px;
  color: var(--coral);
}
.pullquote cite span { color: #B8AFA5; text-transform: none; letter-spacing: 0.3px; display: block; margin-top: 4px; font-size: 14px; }

/* ── Results ── */
.results { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1px; background: var(--rule); border: 1px solid var(--rule); margin-top: 28px; }
.result { background: var(--paper); padding: 34px 26px 30px; }
.result .n {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(34px, 4vw, 46px);
  letter-spacing: -1px;
  color: var(--coral-deep);
  line-height: 1;
}
.result .l { margin-top: 12px; font-size: 14.5px; color: var(--ink-soft); max-width: 24ch; }

/* ── Video embeds ── */
.video-block { margin: 40px 0 8px; }
.video-frame {
  position: relative;
  padding-top: 56.25%;
  background: var(--ink);
  border-radius: 6px;
  overflow: hidden;
}
.video-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video-caption { margin-top: 12px; font-size: 13.5px; color: var(--muted); letter-spacing: 0.3px; }
.video-caption a { color: var(--coral-deep); }

.social-video-block { margin: 40px 0 8px; }
.instagram-frame {
  width: min(100%, 540px);
  aspect-ratio: 9 / 16;
  max-height: 760px;
  background: var(--paper-deep);
  border: 1px solid var(--rule);
  border-radius: 6px;
  overflow: hidden;
}
.instagram-frame iframe { width: 100%; height: 100%; border: 0; display: block; }

.video-slot {
  border: 1.5px dashed var(--rule);
  border-radius: 6px;
  padding: 56px 24px;
  text-align: center;
  color: var(--muted);
  font-size: 14px;
  letter-spacing: 0.5px;
  background: var(--paper-deep);
}

/* ── YouTube facade grid (click-to-play) ── */
.film-lede { max-width: 62ch; color: var(--ink-soft); margin: 6px 0 30px; font-size: 18px; }
.video-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(290px, 1fr)); gap: 20px; margin: 8px 0; }
.video-grid.feature { grid-template-columns: repeat(3, 1fr); margin-bottom: 20px; }
@media (max-width: 900px) { .video-grid.feature { grid-template-columns: 1fr; } }

.yt {
  position: relative; display: block; width: 100%; aspect-ratio: 16 / 9;
  border: 0; padding: 0; margin: 0; cursor: pointer; overflow: hidden;
  border-radius: 6px; background: var(--ink); text-align: left;
  box-shadow: 0 12px 32px -20px rgba(28, 25, 23, .5);
}
.yt img {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; display: block; filter: saturate(.95);
  transition: transform .6s ease, filter .4s ease;
}
.yt:hover img { transform: scale(1.05); filter: saturate(1.06); }
.yt::after {
  content: ""; position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(to top, rgba(18, 14, 12, .85) 0%, rgba(18, 14, 12, .06) 46%);
}
.yt-play {
  position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);
  width: 60px; height: 60px; border-radius: 50%; z-index: 2;
  background: rgba(196, 114, 91, .95); display: grid; place-items: center;
  transition: transform .25s ease, background .25s ease;
}
.yt:hover .yt-play { transform: translate(-50%, -50%) scale(1.09); background: var(--coral); }
.yt-play::before {
  content: ""; margin-left: 5px;
  border-style: solid; border-width: 10px 0 10px 17px;
  border-color: transparent transparent transparent #fff;
}
.yt-cap { position: absolute; left: 18px; right: 18px; bottom: 15px; z-index: 2; }
.yt-tag { font-size: 10.5px; text-transform: uppercase; letter-spacing: 2px; color: #EDBCAB; display: block; margin-bottom: 5px; }
.yt-title { font-family: var(--serif); font-size: 18px; font-weight: 500; color: #fff; line-height: 1.22; letter-spacing: .2px; }
.yt.playing::after, .yt.playing .yt-play, .yt.playing .yt-cap, .yt.playing img { display: none; }
.yt iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; z-index: 3; }

/* ── Work rows (content marketing / video pages) ── */
.client-block { padding: 56px 0 16px; border-top: 1px solid var(--rule); }
.client-block:first-of-type { border-top: 0; }
.client-head { display: flex; align-items: baseline; justify-content: space-between; flex-wrap: wrap; gap: 8px; margin-bottom: 14px; }
.client-head h2 { margin-bottom: 0; }
.client-head .role { font-size: 13px; text-transform: uppercase; letter-spacing: 2px; color: var(--coral-deep); }
.mini-results { display: flex; flex-wrap: wrap; gap: 28px 44px; margin: 26px 0 6px; }
.mini-results div .n { font-family: var(--serif); font-size: 30px; color: var(--coral-deep); letter-spacing: -0.5px; }
.mini-results div .l { font-size: 13.5px; color: var(--muted); margin-top: 2px; }

/* ── Index cards ── */
.card-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; margin: 48px 0 20px; }
@media (max-width: 780px) { .card-grid { grid-template-columns: 1fr; } }
.card {
  display: block;
  text-decoration: none;
  color: var(--ink);
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: 6px;
  padding: 34px 30px 30px;
  transition: transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 18px 40px -18px rgba(28,25,23,.25); border-color: var(--coral); }
.card .k { font-size: 11.5px; text-transform: uppercase; letter-spacing: 2.4px; color: var(--coral-deep); }
.card h3 { font-family: var(--serif); font-weight: 500; font-size: 26px; letter-spacing: -0.4px; margin: 12px 0 10px; line-height: 1.2; }
.card p { font-size: 15px; color: var(--ink-soft); }
.card .go { display: inline-block; margin-top: 18px; font-size: 13px; letter-spacing: 1.5px; text-transform: uppercase; color: var(--coral-deep); }

/* ── CTA / footer ── */
.cta {
  margin-top: 88px;
  padding: 72px 0;
  background: var(--paper-deep);
  border-top: 1px solid var(--rule);
}
.cta h2 { max-width: 20ch; }
.cta .row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }
.btn {
  display: inline-block;
  text-decoration: none;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.6px;
  padding: 14px 26px;
  border-radius: 999px;
  transition: transform .2s ease, background .2s ease;
}
.btn.primary { background: var(--coral); color: #fff; }
.btn.primary:hover { background: var(--coral-deep); transform: translateY(-2px); }
.btn.ghost { border: 1.5px solid var(--ink); color: var(--ink); }
.btn.ghost:hover { border-color: var(--coral-deep); color: var(--coral-deep); transform: translateY(-2px); }

footer { padding: 30px 0 44px; }
footer .wrap { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; font-size: 13.5px; color: var(--muted); }
footer a { color: var(--muted); text-decoration: none; }
footer a:hover { color: var(--coral-deep); }

/* ── Reveal animation ── */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s ease, transform .7s ease; }
.reveal.in { opacity: 1; transform: none; }
/* Never keep content hidden from reduced-motion users or if the observer never fires. */
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1 !important; transform: none !important; transition: none !important; }
}